Apptoyou
Advanced online learning platform for creating applications using the no-code tool Bubble.
About Project
Apptoyou.pl Academy is an online learning platform that allows non-technical individuals to enter the world of IT and learn app development using the no-code tool Bubble.io. It is the only accredited no-code course in Poland by Bubble Bootcamps.
Sharing expert knowledge in the field of no-code development and educating the IT community about the benefits of this approach is one of the key points of havenocode's mission. For many months, we searched for the right solution to do this more effectively. Since none of the available platforms on the market fully met our expectations, we decided to build our own platform from scratch, of course, using a no-code approach.
We are proud that the project was implemented from scratch by graduates of the first edition of the no-code course, personally led by Kamil Tarczyński, covering basic web development concepts and working on the Bubble.io platform. At the start of the project, all the developers involved had a maximum of three months of experience working with Bubble. With the experience and mentoring from havenocode's CTO, they built a fully personalized online learning platform in just four months.
Our Work
Product discovery
What, for whom, and how?
We began the project with Product Discovery workshops, during which we defined buyer personas, user stories, business goals, and functional requirements for the platform.
As a result of internal analysis and workshops, we developed personas and identified the target groups for the platform:
- People looking to pivot their careers and enter the IT industry, but who are discouraged by the long time required to learn traditional coding and the high cost of programming courses
- UX/UI Designers who want to quickly implement their digital product designs without relying on developers
- Digital Marketers who want to independently create product pages and landing pages for campaigns
- Programmers looking to streamline and accelerate their work or transition into no-code
- Manual Testers/QA Specialists, HR Specialists, Project Managers, IT Sales, and other IT-related roles interested in expanding their knowledge of technological trends and upcoming solutions
UX Design
To learn no-code, not the platform itself
We believe that using the platform should be intuitive and fast, without requiring additional instructions. What users should learn is building applications in no-code, not navigating the platform. Our team analyzed competing platforms and third-party services to identify the issues and challenges their users face.
With great attention to detail, we examined the user journey through every feature of the application, striving to simplify interactions and eliminate potential risks at the user-flow diagram stage.
The UX/UI team then created low-fidelity and high-fidelity mockups (desktop and mobile), reflecting the modern and dynamic nature of the brand while enabling users to navigate the extensive interface smoothly.
The design covered three key areas:
- A product website with course descriptions (Specialist, Expert, Bundle) and an e-commerce module for purchasing courses
- A participant dashboard with access to video lessons, progress tracking, and profile management
- An admin panel for managing courses, users, and key website content
UI Design / Branding
Modern, dynamic, with a touch of the 90s
Challenges: smooth navigation across a large platform, impressive presentation of course offerings, and creating a “wow” effect.
The visual design was built around three main colors: purple, yellow, and turquoise. The psychological meaning of these colors reflects Apptoyou’s brand values. Technological, professional purple is balanced with soothing turquoise, and finished with energetic yellow that sparks action. The combination, paired with a handwriting-style font, subtly references the retro vibe and the resurging trend of the 90s.
The Apptoyou logo is composed of line-based shapes resembling a clickable mouse cursor. It symbolizes readiness for action and growth, directly referencing the visual interface of no-code tools where users rely more on the mouse than code.
Development
A comprehensive e-learning platform
Using a no-code approach, we built a fully personalized e-learning platform from scratch. It enables course presentation and purchase, on-demand video learning, progress tracking, as well as full content and product management from the admin panel.
The platform was developed by a team of three junior no-code developers supported by Havenocode’s CTO and course co-creator, Kamil Tarczyński.
Tools and integrations
The project was completed using the Bubble platform. To tailor the application to our needs, we integrated several third-party solutions:
- Przelewy24 and Stripe – for payment processing
- Sendgrid and ActiveCampaign – for email marketing campaigns and automated user communication
- Fakturownia.pl – for automated invoice generation
- Calendly – for scheduling paid expert consultations
- Facebook Conversion API, Google Analytics, HotJar – for optimizing marketing campaigns and analyzing user behavior
- Vimeo – for playing course videos within the participant dashboard
- Facebook Chat Plugin – for easy communication between users and customer support
QA
Every implemented feature was thoroughly tested by the QA department, followed by internal testing at Havenocode and testing by invited ambassadors. After launch, we also considered suggestions and feedback from early users.
Marketing
Even the best product won’t sell itself
To reach future Apptoyou students, we executed a broad, precisely targeted marketing campaign that included:
- SEM, SEO, and PPC campaigns across Facebook, Instagram, and LinkedIn
- A weekly no-code newsletter, which gathered over 3,000 subscribers
- Building a no-code community in the Facebook group No-code Polska (now almost 2,000 members)
- Media collaborations and PR activities – including features on Just Join IT and Antyweb
As the creator of Apptoyou, I know how important it is to have a team you can trust. Havenocode was not just a contractor. They became a true partner who helped us turn our vision into a functional, scalable product. It’s a collaboration that gives you confidence and the assurance that everything is moving in the right direction.
Summary
No-Code Without Limits
Apptoyou was an important and, in many ways, exceptional project for us. For anyone skeptical about no-code, it serves as proof of how universal this approach is and how wide the range of possibilities it offers can be. For people who want to enter the world of software development without writing code, it is a tangible example of how quickly you can start building your own applications. For us, it is confirmation of the quality of the courses we created and the tremendous value of the knowledge our CTO, Kamil Tarczyński, shares with others.
No-code is not just another way to build digital products faster. It is a way of thinking about development and a vision of where software creation is heading in the coming years. We have invested—and continue to invest—hundreds of hours to become true experts in no-code development. By delivering projects for dozens of clients around the world, we’ve gained experience that we now want to share with everyone interested in making no-code part of their future or simply exploring the field.
And we’re doing it on our own platform.
Naturally—built in no-code!
Why havenocode?
The HNC team brings together top experts from diverse backgrounds - technology, design, business analysis, and project management.
By combining different perspectives, we create digital products that are practical and user-focused. We work as partners, supporting our clients at every step, which helps us truly understand your needs.
