To build a fully custom e-learning platform from scratch, that enables the presentation and purchase of courses, learning no-code development through on-demand video courses, tracking learning progress, and managing content and products from the admin panel.

We started the project with a Product Discovery workshop, during which we established buyer personas, user stories, business goals and functional requirements for the platform. The UX/UI Design team then developed desktop and mobile mockups to reflect a modern, dynamic brand image and allow users to seamlessly navigate through the platform's extensive interface.

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The platform consists of three parts: 

- product pages with a description of the offer (Specialist, Expert and Bundle courses) and an e-commerce module for purchasing courses

- a dashboard for participants with access to course recordings, the ability to track learning progress and edit personal data

- an administrator panel where admin can manage courses, users and edit descriptions of key elements on the site

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The platform is integrated with 3rd party solutions:

- Przelewy24 and Stripe - to handle payments

- Sendgrid and ActiveCampaign - for running email marketing campaigns and automating communication with users

- Fakturownia.pl - for invoice automation 

- Calendly - for arranging paid consultations with experts

- Facebook Conversion API, Google Analytics, HotJar - for optimizing advertising campaigns and analyzing user behavior on the website

- Vimeo - for playing course recordings in the dashboard for participants

- Facebook Chat Plugin - to facilitate contact between users and customer support

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The platform has been optimized for SEO to make Apptoyou.pl courses a top of mind solution for the growing number of people interested in learning no-code development. Apptoyou was built 100% on the Bubble.io platform.

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